AI and Automation Will Transform CRE and Brokerage

03-24-2023 | by Looking For Space

The rapid advancement of artificial intelligence (AI) and automation technologies will likely revolutionize the commercial real estate (CRE) industry. With a growing emphasis on the role of potentially AI-driven platforms like, the brokerage landscape is undergoing a significant transformation. This shift in the industry is expected to eliminate some jobs, while simultaneously creating new roles and opportunities for value-added tasks.

AI can be leveraged in several areas of the CRE industry, including marketing and sales, financial and loan modeling, and data management. In marketing and sales, AI can be employed for lead management, displaying personalized promotions or messages to prospective buyers or lenders. Natural language processing (NLP) algorithms can analyze customer interactions and preferences, enabling AI-powered chatbots to provide personalized offerings without the need for a sales agent.

In financial and loan modeling, AI can automate manual and repetitive processes such as data entry, saving time and reducing errors. Pattern recognition abilities enable AI to forecast risk and aid in property appraisal, taking into account factors such as neighborhood, transportation, infrastructure improvements, and local restaurants & amenities.

Data management is another area where AI can prove invaluable. Companies face increasing volumes of data, including lease abstracts, appraisal reports, lease analysis, and tax reports. AI can classify and store documents, proactively alerting when a new related task is due.  It could also provide notifications when particular listings are trending.

To keep up with the rapidly evolving industry, companies must adopt a "technology-first" attitude and invest in digital transformation. They must plan and strategize, access customer and operations data for insights, explore potential partnerships and integrations, and focus on consumer feedback to understand technological trends shaping demand.

The widespread adoption of AI in the commercial real estate industry offers exciting possibilities for enhancing efficiency, reducing costs, and improving customer service. Platforms like, combined with AI, have the potential to revolutionize the brokerage landscape, creating a more competitive and innovative industry.

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