The 2X Approach: Why Using Both Available Space and Space Wanted Listings Doubles Your Success Potential

When I founded LookingForSpace.com, I was frustrated by how inefficient the legal office space market had become. The traditional model was failing both sides of the equation: law firms with vacant offices were waiting months for suitable tenants, while attorneys seeking space were wasting countless hours sifting through irrelevant listings.

That's why I developed what we now call our "2X Approach" - a simple innovation that I believe will transform how attorneys find and share office space.

What Makes Our 2X Approach Different

Most platforms operate with a one-way dynamic: those with space list it, and those who need space search those listings. But that's only half the equation.

Our platform introduces two simultaneous listing types: "Available Offices" and "Offices Wanted." This creates a bidirectional marketplace where:

• Law firms with available space can both list their offices AND browse attorneys specific requirements
• Attorneys seeking space can both search available listings AND post exactly what they're looking for
  
  

I named it the "2X Approach" because it literally doubles the pathways to successful matches. Both sides become active participants rather than one side passively waiting to be discovered.

The Potential of Our 2X Formula

Think about the typical office search process. A firm with available space creates a listing and hopes the right prospect finds it. Meanwhile, an attorney seeking space spends hours browsing listings that often don't match their specific needs.

Our 2X Approach fundamentally changes this dynamic. A law firm with available space can now proactively search for attorneys who have expressed interest in their neighborhood, building type, or complementary practice areas. This targeted outreach is far more efficient than waiting for the right prospect to stumble upon their listing.

Simultaneously, attorneys seeking space gain a powerful new tool: the ability to broadcast their specific requirements to firms that might have suitable space but haven't listed it publicly. Many law firms have potential office space they haven't formally listed due to the hassle of traditional marketing methods. By posting detailed "Offices Wanted" listings, attorneys can connect with these hidden opportunities.

Why Bar Associations Are Key to Making This Work

For this 2X Approach to reach its full potential, we need the involvement of bar associations nationwide. Here's why this partnership makes sense:

For the association's members, it delivers tangible value through:

- Access to a specialized marketplace designed exclusively for attorneys
- Significant cost savings with our commission-free model
- Natural networking opportunities with compatible attorneys

For the associations themselves, our partnership provides:

- Revenue sharing from member subscriptions
- Monthly passive income requiring minimal administration
- A unique service offering that helps attract and retain members

The beauty of our model is its simplicity. We're not asking bar associations to develop new technology or manage complex systems. We provide the platform, handle all technical aspects, and share the revenue generated from their members who subscribe.

The Future I Envision

While we're just launching this program, I can already see its potential. As more bar associations join and more attorneys participate, the network effect will create a robust marketplace that serves the entire legal community.

I envision local legal hubs forming through our platform - where solo practitioners can find mentorship opportunities, specialized firms can share resources, and everyone benefits from reduced overhead costs.

The traditional real estate model, with its hefty commissions and opaque processes, was not designed for the unique needs of legal professionals. Our 2X Approach offers a more efficient, transparent, and mutually beneficial alternative.

My Invitation to You

If you're a bar association leader, I invite you to be among the first to partner with us in this innovative approach. By offering this benefit to your members now, you'll be positioned at the forefront of a significant shift in how legal professionals manage their office space needs.

I believe so strongly in the potential of this program that I'm offering special terms to our early bar association partners. Schedule a demo with me or my team today at (877) 918-3636, and let's discuss how we can work together to bring this vision to life for your members.

Neal Lerner is the founder and CEO of LookingForSpace.com, the subscription-based, commission-free marketplace for legal office sharing.